Case study
Grand Market
Retail equipment catalog, three cities in Kazakhstan
A supplier site that takes the customer from the catalog all the way through to measurement and installation.
- Year
- 2025
- Engagement
- 4 weeks
- Our role
- Design · Frontend
The problem
Show how big the supplier really is, and lead customers to request a site measurement and installation — not to a PDF price list.
Grand Market supplies display cases, refrigeration, checkout counters, and shelving to stores, cafés, and restaurants in Atyrau, Aktau, and Aktobe. Before the site, everything ran through chat apps, with nowhere to see the scale of the supplier or the full cycle from measurement to installation. What they needed was a storefront that pulls the catalog, the services, and the point of contact into one funnel.
The approach
Designed the catalog
Built the catalog around equipment groups — display cases, refrigeration, checkout counters, shelving. The scale of the supplier reads immediately instead of hiding in a PDF.
Separated out the services
Gave measurement, 3D modeling, delivery, and installation their own pages. The path now runs from the catalog to the installation instead of stopping at a price.
Established credibility
Added a clients section and seven partner brands — IDEAL, O-Market, Paida Market, MAGMA, Frostor, UnoX, Ariada. Major chains act as a reference inside the catalog itself.
Wired up the inquiry
Split the coverage across three cities and put contact on WhatsApp and Instagram. An inquiry now arrives with a city and a category attached, not as a blank message.
Business impact
Inquiries arrive with context: before the conversation even starts, the sales team knows the city and the type of equipment.
Before the project
The range, the services, and the proof of scale were spread across PDFs and chat threads — the supplier had no single storefront.
Inquiries and channels
WhatsApp and Instagram.
Where it broke down
Every conversation started from scratch — establishing the city, the equipment, and the service needed by hand, with no shared context to compare against.
Before → after
What changed in the process
The same day-to-day workflow, before and after the product launched.
Before the project
After launch
Inquiry context
Before
A free-form message
After
01City + equipment category
Customer route
Before
Chat threads and PDFs
After
02Catalog → service → contact
Decision points
Before
Scattered across channels
After
03Catalog, 4 services, and references on one site
The result
The site runs at grand-market.kz: a catalog organized by equipment group, four service pages, and a partners section with major chains as a reference. Inquiries come in over WhatsApp and Instagram with the city and the equipment category already attached. The supplier is visible in full, instead of as a line in a chat.
- 0
- cities covered
- 0
- partner brands
- 0
- services in the cycle
- 4 weeks
- from brief to launch
See it live
Open the live project and explore it for yourself.