Case study
Wevent
Event discovery and ticketing platform in Kazakhstan
One platform where visitors find an event and buy a ticket, and organizers publish their own — all under a single login.
- Year
- 2026
- Engagement
- 6 weeks
- Our role
- Design · Frontend · Product
The problem
Bring visitors and organizers into one product, and keep the path to a ticket short.
The events market in Kazakhstan needed one place where listings and ticket sales live together instead of being split across separate services. The hard part is that the platform has two sides: the person searching and buying, and the person publishing the event. Both had to work under a single sign-in, with no split accounts and no extra steps before a purchase.
The approach
Catalog and event page
Designed the event catalog and the event page so people find what they want fast and understand exactly what they're buying.
Checkout flow
Built the shortest path to a ticket: from the event page to checkout, with nothing in between.
Organizer dashboard
Built a dashboard where organizers create an event and run it inside the same system visitors use.
One login
Tied both sides to a single sign-in — email and Google OAuth, one account for the whole platform.
Localization
Adapted the interface for the Kazakhstan market, so the platform reads as local instead of translated.
Business impact
The platform brought both sides of the market into one product: visitors buy tickets and organizers publish events under the same login.
Before the project
The early prototype wasn't yet a place where local listings, ticket sales, and an organizer dashboard worked together.
Users and channels
Two sides — visitors and organizers.
Where it broke down
The path to a purchase had to stay short without splitting the two roles into separate accounts and interfaces.
Before → after
What changed in the process
The same day-to-day workflow, before and after the product launched.
Before the project
After launch
Visitor path
Before
Listings and checkout apart
After
01Event → ticket in one product
Organizer path
Before
Nowhere to run an event from
After
02Publishing and management in a dashboard
Access
Before
Risk of separate accounts
After
03One login: email or Google
The result
The platform is live at wevent.kz. Visitors find events and buy tickets, organizers publish them — both sides under one login. The product grew out of an early prototype called StyleMix and now runs as Wevent.
- 0 weeks
- project length
- 0
- sides of the platform
- email + Google
- sign-in methods
See it live
Open the live project and explore it for yourself.