Case study
GIC
Corporate site for an industrial integrator in oil and gas
A corporate site for an Atyrau integrator with 25 years in oil refining — solid enough to put in front of a tender committee.
- Year
- 2025
- Engagement
- 3 weeks
- Our role
- Design · Frontend · Copywriting
The problem
The old site matched neither the caliber of the company's clients nor the number of its certifications.
Global Industrial Construction has worked in oil refining and petrochemicals since 1997: a category I license, more than 200 employees, SCADA and fire alarm system integration. Their old site showed none of that scale, and none of the certifications built up over the years. They needed a site that carries the weight of the company — something you can put in front of a client first.
The approach
Structure and language
Designed the structure and the visual language for an industrial audience — restrained, with nothing overplayed.
Services section
Pulled every discipline into one section: pipework, electrical, insulation, anti-corrosion, equipment rental, and containers.
Certificates and licenses
Gave 27 certificates and 3 licenses a section of their own — the evidence that actually gets checked during selection.
Team and coverage
Showed the team and split contacts across two cities, so a client knows exactly who they're working with and where.
Tone of the copy
Wrote for an industrial reader: precise about the work and the certifications, with no marketing noise.
Business impact
The site became the company's tender presentation: a client sees the services, 27 certificates, and 3 licenses before the first conversation.
Before the project
The old site showed neither the size of the company, the range of services, nor the certifications built up since 1997.
Inquiries and channels
Tender invitations and direct B2B contacts.
Where it broke down
The sales team had to establish the company's credentials separately and pass documents around outside the site.
Before → after
What changed in the process
The same day-to-day workflow, before and after the product launched.
Before the project
After launch
Tender evidence
Before
Documents living outside the site
After
0127 certificates + 3 licenses in one section
First impression
Before
Didn't reflect the company's scale
After
02The site is used in tender conversations
Client context
Before
Established separately, every time
After
03Services, team, and 2 locations visible before contact
The result
The site runs at gic.kz and reflects the company's standing in the oil and gas sector. It's used in tenders as the first presentation — a client sees the services, the certifications, and the coverage across two cities in one place. Built and launched in three weeks.
- 1997
- in business since
- 0+
- employees
- 27+3
- certificates and licenses
- 0 wks
- from brief to launch
See it live
Open the live project and explore it for yourself.